Our natural philosophy
For more than 20 years, Antipodes has been a pioneer in high-performance natural beauty.
Grounded in New Zealand’s extraordinary ecosystems, our work is guided by curiosity and a deep respect for the intelligence of nature. Ancient forests and nutrient-rich landscapes inspire our exploration of powerful native botanicals that support healthy skin, scalp and hair.
This spirit of discovery shapes our philosophy. We combine nature’s most remarkable ingredients with advanced formulation techniques to create luxurious textures and evocative natural fragrances.
Water-light gels, velvety creams and nourishing treatments transform everyday skincare and haircare into sensorial rituals.
Guided by curiosity and inspired by the intelligence of nature.
Science remains central to our approach. Through independent laboratory investigations, clinical studies and extensive consumer trials across our range, we continue to explore and validate the efficacy of our botanical and bioactive formulations, delivering visible results trusted and loved around the world.
From Wellington to the world
From just six formulations, Antipodes is now found in more than 40 countries worldwide. In business for over 18 years, we occupy a privileged position as New Zealand’s premier heritage green beauty brand. As Antipodes has evolved, so have our ingredients – but our core mission remains the same: to become the world’s most sustainable and efficacious natural beauty brand, paving the way for a brighter future by providing real alternatives to synthetic formulations and packaging waste in landfill.
“Antipodes is a privately owned business, with an agile mentality. From product development and creative right through to launch of products we do things efficiency whilst listening to market trends.
Our team has been instrumental in supporting our growth and building the brand through its various stages, alongside keeping a smooth logistics flow. The constant exchange of ideas and information, sharing and challenging one another with creative concepts and consumer insights, has led to unique products and a brand that is truly trailblazing in look and feel. Together, we have pushed the boundaries.” - Elizabeth Barbalich, Antipodes Founder & CEO
Our award-winning headquarters
Living plant walls, light-filled open spaces, and sumptuous furnishings: Antipodes HQ provides daily inspiration for our green beauty formulations. Formerly a Nestlé factory and later an iconic music venue, the four-storeyed art deco building was restored to its former classical glory in 2019 by Wellington’s Architecture Workshop.
During the four-year project, which included demolition and reconstruction, the building was fitted out to the highest-possible standards (a must in earthquake-prone Wellington), and provides a calm, green, and grounding space for staff and visitors alike.
The goal was to create a modern oasis. Flooded with light, the building utilises natural materials such as marble, wood, and concrete, alongside brass window frames, chandeliers, glass floors, and indoor plant walls. Many materials, such as custom wallpaper and fleur-de-lis floor tiles, were sourced by Elizabeth from Indonesia, while the library, bar and custom-built break-out spaces provide ample space to think, work, and play.